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	<title>GrassrootsSEO &#187; web site marketing strategy</title>
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	<description>SEO FROM THE GROUND UP!</description>
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		<title>Know Your Website Statistics</title>
		<link>http://www.grassrootsseo.com/know-your-website-statistics/</link>
		<comments>http://www.grassrootsseo.com/know-your-website-statistics/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:18:43 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[grassroots seo]]></category>
		<category><![CDATA[web site marketing strategy]]></category>
		<category><![CDATA[website stats]]></category>

		<guid isPermaLink="false">http://www.grassrootsseo.com/?p=369</guid>
		<description><![CDATA[Website Statistics If you want to know how to track the success of your site, and need to know how many visitors are coming to your site, you&#8217;ll want to know about website statistics. These measurements will let you know what you need to do about improving your website marketing, and will give you indications [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Website Statistics </strong></p>
<p>If you want to know how to track the success of your site, and need to know how many visitors are coming to your site, you&#8217;ll want to know about website statistics. These measurements will let you know what you need to do about improving your website marketing, and will give you indications about what to change in terms of your website design.</p>
<p>One of the first things you&#8217;ll want to do when you&#8217;re looking for website statistics is to find analysis companies that will be able to help you make sense of the results you receive. One of the best companies to get website statistics from is Google Analytics. The service is free to use, and Google is one of the main search engines that people use to find websites. You&#8217;ll get three reviews when you use this service; a webmaster report, a marketer report, and an executive report. This way, you&#8217;ll be able to see the stats as a person that is operating the functions of the site, and you&#8217;ll get the answers you need for marketing your site to more people. The only drawback to using Google Analytics is that the reports are not offered in real time. While the reports are current, they don&#8217;t let you know each time that a visitor logs on, and you don&#8217;t know which parts of your site need to be updated on a daily using this service. However, you will get an idea of how popular your site is, and you may have to get website statistics on a weekly basis and don&#8217;t want to spend a fortune on reports, this is probably the way to go.</p>
<p>Another free service that you may want to check out for website statistics is www.statcounter.com. You&#8217;ll just need to insert a code onto your web page or blog in order to get the stats that you need, and you&#8217;ll be able to track all the visitor patterns on the site. You&#8217;ll even be able to see visitor paths, as well as the length of time that visitors stay on your site using this website statistics tool.</p>
<p>WebTrends is another source you can get website statistics from. When you visit www.webtrends.com, you&#8217;ll get information on tracking solutions that are used for larger companies like IKEA and US Bank. You may also want to try out the company&#8217;s newest produce, Dynamic Search. This way, you can use search engine marketing software to increase your search results based on online marketing campaigns. There is a fee for using this service, which may be a little expensive for you if you are just starting out, but some medium-sized businesses are able to purchase all the features that the company has to offer. You may want to start with a basic &#8216;package&#8217; and then work your way up once your finances are in order, since many business owners have lots of positive things to say about the company and its products. Good luck!</p>
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		<title>Three ways to get more traffic to your website when times are tough.</title>
		<link>http://www.grassrootsseo.com/three-ways-to-get-more-traffic-to-your-website-when-times-are-tough/</link>
		<comments>http://www.grassrootsseo.com/three-ways-to-get-more-traffic-to-your-website-when-times-are-tough/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 22:19:05 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[improve search engine ranking]]></category>
		<category><![CDATA[web site marketing strategy]]></category>

		<guid isPermaLink="false">http://www.grassrootsseo.com/?p=57</guid>
		<description><![CDATA[Long and short is that competitive space for search engine optimization is becoming further and further from a free venue. As more and more people compete for key terms, affordable SEO becomes a pay-to-play space. Sure there are things you can do to help improve search engine ranking, but the reality is that those who [...]]]></description>
			<content:encoded><![CDATA[<p>Long and short is that competitive space for search engine optimization is becoming further and further from a free venue. As more and more people compete for key terms, affordable SEO becomes a pay-to-play space. Sure there are things you can do to help improve search engine ranking, but the reality is that those who pay for online advertising, or those who hire full-time writers for their website will usually come out on top.<br />
Traffic is one of the key components of your web site marketing strategy and is available in these three forms.</p>
<p><strong>1. Borrow It.</strong> One method of borrowing traffic is called link exchange. This is where you put links to another website on your site and they put links back to you on theirs. The key thing to remember about borrowing traffic is that you have to give something in return.</p>
<p><strong>2. Develop It.</strong> Articles are a great way of generating traffic. Once you have created your articles you can put them on your website or blog as content, a white paper, or eBook.</p>
<p><strong>3. Pay For It.</strong> You can buy traffic typically using what is known as Pay-Per-Click advertising. You can define your target markets, your daily budget, and where you want your online ads to appear. Paid search marketing offers one of the best ways to control traffic to your website .</p>
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