If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase funnel than traditional lead sources. While you may use social media to promote service specials and one-off inventory sales, [...]
The Impact of Real Time Search On Social Media Marketing For Auto Dealers Bing.com recently started listing Twitter feeds, and now Google has jumped into the fray with “real-time” search. Now that real time search is here, how does it impact your online presence, if it impacts it at all? If you haven’t tried social [...]