GrassrootsSEO » organic optimization http://www.grassrootsseo.com SEO FROM THE GROUND UP! Fri, 28 May 2010 21:58:29 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Distinguish yourself with Quality Content Building http://www.grassrootsseo.com/distinguish-yourself-from-your-competition-with-quality-content-building-step-2/?utm_source=rss&utm_medium=rss&utm_campaign=distinguish-yourself-from-your-competition-with-quality-content-building-step-2 http://www.grassrootsseo.com/distinguish-yourself-from-your-competition-with-quality-content-building-step-2/#comments Thu, 14 Aug 2008 21:10:37 +0000 scott http://cliqscout.com/blog/?p=18 Last month we discussed how to use consistent content building to improve your search engine rankings. Step #1 covered the importance of quality content because quality content on your site gives search engines the understanding that you are a destination for information and knowledge. What do you do next?

Step #2 – Keep it fresh.

The wide open web is ever expanding and constantly growing, is your website growing as well? Every day thousands of new sites launch, and that means fresh competitors presenting information in new and interesting ways. Content freshness helps web sites as it offers the benefit for users to have a look at new and useful information. Keeping your web site fresh is worth the extra effort, with the addition of new content; your website is adding value to the end users. While the “freshness factor” is very important to search engines like Google, what’s even more important is that your website continues to grow through content building. If you have not read your website’s content in the past few months, take a closer look. Is it still representing your company in the way that you think it should?

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