With universal search, search engines are attempting to break down the walls that traditionally separated various vertical search properties and integrate the vast amounts of information available into one simple set of search results. Google made the move to “universal search” in an effort to improve user experience. This is an integration of vertical search [...]
Google introduced a “geographic box” at the top of its search results and found that its users value this component. The engine now displays ten local search results at the top of the listings for relevant queries, provided they have a geographic modifier attached. For example, if you type “Chicago accounting” in Google, you will [...]