ARTICLE MARKETING BASICS Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic.  The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps of article marketing: 1. Write a niche article (generally in the niche of the [...]

Search engine optimization also referred to as SEO, is the science of search as it relates to marketing on the web. Search engine optimization marketing is the process of positively influencing the quantity and quality of visitor traffic to a web site from search engines via natural or organic search results utilizing the basic comprehension [...]

Keeping your website fresh and relevant to your visitors means more business for you. Check out the guidelines below to help you make your website copy better. 1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a [...]

Long and short is that competitive space for search engine optimization is becoming further and further from a free venue. As more and more people compete for key terms, affordable SEO becomes a pay-to-play space. Sure there are things you can do to help improve search engine ranking, but the reality is that those who [...]

Google introduced a “geographic box” at the top of its search results and found that its users value this component. The engine now displays ten local search results at the top of the listings for relevant queries, provided they have a geographic modifier attached. For example, if you type “Chicago accounting” in Google, you will [...]