The best search engine optimization is more than a strict standard set of practices, it’s doing the right thing for each individual business. Optimization requirements are different for each business, and within each industry. All share these three common obstacles for optimization success. Problem 1: Seeing Optimization as a Project with An “End Date” SEO [...]

There are many Search Engine Optimization (SEO) consultants that will charge you an arm and a leg for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and if not, [...]

Last month we discussed how to use consistent content building to improve your search engine rankings. Step #1 covered the importance of quality content because quality content on your site gives search engines the understanding that you are a destination for information and knowledge. What do you do next? Step #2 – Keep it fresh. [...]