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Social Media Strategy For Auto Dealers
Social Media Strategy For Auto Dealers
By Scott on December 22, 2009
If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase f...
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Social Media Marketing
Impact of Page Load Speed on Auto Dealer Websites
Impact of Page Load Speed...
As page load speed becomes a search engine ranking factor, it will impact all auto dealer websites that are media rich and heavy
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Web Analytics
Engagement metrics improvement
Engagement metrics improv...
Very nice results on website conversions. Auto dealer site improved from 18% to 31% conversion on engagement metrics.
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About the Author
I have been actively engaged with Internet marketing since 1998. I have more than 20 years experience in the automotive industry with both Retail dealerships and various manufacturers including Honda, KIA, and Volkswagen. My extensive knowledge includes the strategic planning and design of core processes and supporting technologies for online sales resulting in superior customer experiences. As a G.M. of a retail dealership, I developed an industry leading Internet sales team. I also defined and created dealer marketing support for large automotive groups at AutoWeb.com, E-LOAN.com, and CliqScout Search Marketing. Currently I work as a market manager for Search Optics, an automotive internet marketing agency.
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