Content, content, and more content. Head down all day writing new articles for PromotePets.com. Why pet health insurance saves you money.

Wordpress is evil, today only special. Really been lagging in speed on set-up. Looks to me like it’s going to be a long evening. Raiders!

SEO meetup success. Here’s proof http://petcarecareers.wordpress.com/. Tidy little website for pet car careers, pet jobs, vet tech schools, and pet links.

Wrote a new page for PromotePets.com. Read about it here http://www.promotepets.com/healthy-pet-food.html. Senior pets need special attention as they age. They have the same weaknesses as their owners, and healthy food keeps them fit.

The best search engine optimization is more than a strict standard set of practices, it’s doing the right thing for each individual business. Optimization requirements are different for each business, and within each industry. All share these three common obstacles for optimization success.

Problem 1: Seeing Optimization as a Project with An “End Date”

SEO and online marketing in general, isn’t just a destination. It’s a road that must be constantly traveled for optimal levels of success. There is no time when your optimization is “complete” the process can always be improved.

Problem 2: Not Planning For Optimization over the Long Haul

Because online marketing is a process, consider it more broadly, and give your optimization plan the time and support it needs to be successful. Like any company initiative, if the program is rushed or underfunded, it won’t be able to succeed.

Problem 3: Not Monitoring Progress

Keeping track of what brings success and what doesn’t help will help you in the short and long term. You will have more to work with when you start additional campaigns, and you’ll have real results that you can point to.