Blogging for Small Business What’s the real value of blogging for small businesses? Blogging for small businesses can be especially powerful and is often the first gateway into social media. If you want to use your blog for business growth it’s vital to give your audience unique content with a personal touch that your website [...]
EMAIL MARKETING TIPS AND TACTICS Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics quickly and efficiently. Here are some uses for email marketing: 1. Email [...]
If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase funnel than traditional lead sources. While you may use social media to promote service specials and one-off inventory sales, [...]
The Impact of Real Time Search On Social Media Marketing For Auto Dealers Bing.com recently started listing Twitter feeds, and now Google has jumped into the fray with “real-time” search. Now that real time search is here, how does it impact your online presence, if it impacts it at all? If you haven’t tried social [...]