Website Statistics If you want to know how to track the success of your site, and need to know how many visitors are coming to your site, you’ll want to know about website statistics. These measurements will let you know what you need to do about improving your website marketing, and will give you indications [...]

Very nice results on website conversions. Auto dealer site improved from 18% to 31% conversion on engagement metrics. Tweet

Month end reporting on PPC performance for auto campaigns. Looks good so far with half of the reports completed. Tweet

Long reporting day, filled with the joy of PPC/charts/conversions. Too much fun on month end. Tweet

You have a web site. You have web site visitors. You even have web site sales. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic? The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you [...]

Last month we discussed how to use consistent content building to improve your search engine rankings. Step #1 covered the importance of quality content because quality content on your site gives search engines the understanding that you are a destination for information and knowledge. What do you do next? Step #2 – Keep it fresh. [...]

I’ve been working on an expression formula using web analytics that represents most of the important variables in search marketing. A holistic approach to SEO demands a more robust explanation of how all the individual aspects of a web site interact with each other to produce great web visibility leading to more traffic. Initially this [...]