I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially …

Last month we discussed how to use consistent content building to improve your search engine rankings. Step #1 covered the importance of quality content because quality content on your site gives search engines the understanding that you are a destination for information and knowledge. What do you do next? Step #2 – Keep it fresh. [...]

Ranking with the search engines for local markets, requires a shift in marketing the big three search engines for global traffic. If your service is not global, then do not dilute your SEO efforts from targeted local online markets. Your #1 goal is to use localized target keywords. Actual localized keywords will bring you a [...]

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.c…

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already o…

There are several generic, and basic forms of strategic internet marketing, and most can work for a broad class of websites and online businesses through the different web site search engine optimization tactics available. In the online world, with affordable search engine optimization you need to choose your target niche market too. While selecting your [...]

If you’re actively pursuing internet marketing online to achieve more natural search traffic channeled to your Web site, then you’re very likely considering launching a search engine optimization (SEO) initiative. Prior to you beginning your search for an online internet marketing firm or preparing to launch into this plan yourself, consider what you’re willing — [...]

At PubCon in Las Vegas, the Search and Blogging Reporters Forum fielded questions about an array of topics, from blogging to SEO, to videos and RSS feeds.

Blogger Reporter Panel

…

I’ve been working on an expression formula using web analytics that represents most of the important variables in search marketing. A holistic approach to SEO demands a more robust explanation of how all the individual aspects of a web site interact with each other to produce great web visibility leading to more traffic. Initially this [...]

Industry Track, Wednesday 3:15 – 4:30 PM
SEM Pricing Models
Moderator: Misty Locke, President, Range Online Media
Rand Fishkin, CEO, SEOmoz
Lance Loveday, President, Closed Loop Marketing
Ken Jurina, President & CEO, Epiar
Mike Murray, Vice Pre…