Keeping your website fresh and relevant to your visitors means more business for you. Check out these simple guidelines to help you make your website copy better. 1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a [...]

Maximizing the effectiveness of your website means that your website must draw visitors in and keep visitors on the website long enough to understand what you can offer. Your website must also ask your visitors to take specific action. If you feel that your current website is under-performing, take a closer look to see if [...]

With universal search, search engines are attempting to break down the walls that traditionally separated various vertical search properties and integrate the vast amounts of information available into one simple set of search results. Google made the move to “universal search” in an effort to improve user experience. This is an integration of vertical search [...]

SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular keyword phrase. It is your way of telling search engines what you think your site is about. Each search engine has a slightly different formula for how they determine the results [...]

Google introduced a “geographic box” at the top of its search results and found that its users value this component. The engine now displays ten local search results at the top of the listings for relevant queries, provided they have a geographic modifier attached. For example, if you type “Chicago accounting” in Google, you will [...]

Ranking with the search engines for local markets, requires a shift in marketing the big three search engines for global traffic. If your service is not global, then do not dilute your SEO efforts from targeted local online markets. Your #1 goal is to use localized target keywords. Actual localized keywords will bring you a [...]

For the beginner, online affiliate marketing can be confusing, frustrating, and expensive.  Top internet marketing affiliate programs are a great way to earn income from your home via the internet. A successful affiliate marketing partner program takes time to build, but with a bit of effort it has the ability to increase your online revenue [...]

There are several generic, and basic forms of strategic internet marketing, and most can work for a broad class of websites and online businesses through the different web site search engine optimization tactics available. In the online world, with affordable search engine optimization you need to choose your target niche market too. While selecting your [...]

If you’re actively pursuing internet marketing online to achieve more natural search traffic channeled to your Web site, then you’re very likely considering launching a search engine optimization (SEO) initiative. Prior to you beginning your search for an online internet marketing firm or preparing to launch into this plan yourself, consider what you’re willing — [...]

Industry Track, Wednesday 3:15 – 4:30 PM
SEM Pricing Models
Moderator: Misty Locke, President, Range Online Media
Rand Fishkin, CEO, SEOmoz
Lance Loveday, President, Closed Loop Marketing
Ken Jurina, President & CEO, Epiar
Mike Murray, Vice Pre…