BRANDING BASICS ON THE WEB Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific [...]

ARTICLE MARKETING BASICS Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic.  The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps of article marketing: 1. Write a niche article (generally in the niche of the [...]

Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the e…

As page load speed becomes a search engine ranking factor, it will impact all auto dealer websites that are media rich and heavy with automatic feature loads. While these types of websites are pushed by some design companies, they truly do not enrich the user experience, and that’s exactly what Google is trying to improve. [...]

Social media tool being acquired. I hope it doesn’t get ruined, it’s a pretty neat little tool. http://htxt.it/EGlK Tweet

If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase funnel than traditional lead sources. While you may use social media to promote service specials and one-off inventory sales, [...]

Real time search for auto dealers. Think about adding it into your marketing mix – http://htxt.it/3Maz Tweet

Real time search isn’t in the answer yet. Good read here – http://htxt.it/PTnF Tweet

The Impact of Real Time Search On Social Media Marketing For Auto Dealers Bing.com recently started listing Twitter feeds, and now Google has jumped into the fray with “real-time” search. Now that real time search is here, how does it impact your online presence, if it impacts it at all? If you haven’t tried social [...]

Writing social media marketing for auto dealers. Includes social media for auto dealer reputation management. Tweet