GrassrootsSEO » Internet Marketing Strategy

Month end reporting

Scott — Thu, 01 Oct 2009 21:39:09 +0000

Month end reporting on PPC performance for auto campaigns. Looks good so far with half of the reports completed.

Mind mapping sites

Scott — Tue, 15 Sep 2009 17:30:08 +0000

Mind mapping sites links,xml and rss feeds. Visually clear to see what sites need more work, what an eye opener!

XML for RSS coded and loaded!

Scott — Mon, 31 Aug 2009 23:58:52 +0000

XML for RSS on the daily agenda. Success after minimal frustration. New feed added here – http://htxt.it/9485

How to make your website meaningful

Scott — Fri, 14 Aug 2009 21:10:41 +0000

Keeping your website fresh and relevant to your visitors means more business for you. Check out the guidelines below to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.

Gourmet Coffee

Scott — Fri, 14 Aug 2009 21:08:07 +0000

Just launched a gourmet coffee website called The Coffee Pound.com. It’s focus is on gourmet coffees, organic coffee roasters, home coffee makers, and single cup coffee makers. As a huge coffee hound, I thought this might be a fun sight to have and use to test SEM, SEO, and PPC strategies.

Check out thecoffeepound.com.