GrassrootsSEO » Search Marketing

Engagement metrics improvement

Scott — Fri, 04 Dec 2009 00:47:13 +0000

Very nice results on website conversions. Auto dealer site improved from 18% to 31% conversion on engagement metrics.

Solar Power Home

Scott — Wed, 21 Oct 2009 23:21:20 +0000

Developed a new affiliate website about solar power for your home. Check out Solar Power Home.

Month end reporting

Scott — Thu, 01 Oct 2009 21:39:09 +0000

Month end reporting on PPC performance for auto campaigns. Looks good so far with half of the reports completed.

Mind mapping sites

Scott — Tue, 15 Sep 2009 17:30:08 +0000

Mind mapping sites links,xml and rss feeds. Visually clear to see what sites need more work, what an eye opener!

3 Universal Roadblocks to Optimization Success

Scott — Wed, 09 Sep 2009 00:49:47 +0000

The best search engine optimization is more than a strict standard set of practices, it’s doing the right thing for each individual business. Optimization requirements are different for each business, and within each industry. All share these three common obstacles for optimization success.

Problem 1: Seeing Optimization as a Project with An “End Date”

SEO and online marketing in general, isn’t just a destination. It’s a road that must be constantly traveled for optimal levels of success. There is no time when your optimization is “complete” the process can always be improved.

Problem 2: Not Planning For Optimization over the Long Haul

Because online marketing is a process, consider it more broadly, and give your optimization plan the time and support it needs to be successful. Like any company initiative, if the program is rushed or underfunded, it won’t be able to succeed.

Problem 3: Not Monitoring Progress

Keeping track of what brings success and what doesn’t help will help you in the short and long term. You will have more to work with when you start additional campaigns, and you’ll have real results that you can point to.