Social media tool being acquired. I hope it doesn’t get ruined, it’s a pretty neat little tool. http://htxt.it/EGlK Tweet

Happy New Year on this first Monday of the new work week. Tweet

If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase funnel than traditional lead sources. While you may use social media to promote service specials and one-off inventory sales, [...]

Real time search for auto dealers. Think about adding it into your marketing mix – http://htxt.it/3Maz Tweet

Real time search isn’t in the answer yet. Good read here – http://htxt.it/PTnF Tweet

The Impact of Real Time Search On Social Media Marketing For Auto Dealers Bing.com recently started listing Twitter feeds, and now Google has jumped into the fray with “real-time” search. Now that real time search is here, how does it impact your online presence, if it impacts it at all? If you haven’t tried social [...]

Writing social media marketing for auto dealers. Includes social media for auto dealer reputation management. Tweet

Very nice results on website conversions. Auto dealer site improved from 18% to 31% conversion on engagement metrics. Tweet

Month end reporting on PPC performance for auto campaigns. Looks good so far with half of the reports completed. Tweet

The best search engine optimization is more than a strict standard set of practices, it’s doing the right thing for each individual business. Optimization requirements are different for each business, and within each industry. All share these three common obstacles for optimization success. Problem 1: Seeing Optimization as a Project with An “End Date” SEO [...]