Which Is Better: Being an Affiliate or Product Owner? Many online marketers are earning a lot of money strictly selling other people’s products as an affiliate.  They never own their own information product – they just drive targeted traffic to a site and earn a commission for each sale. So what are the pros and [...]

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product – search. This is all in addition t…

Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.

"For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh]…

Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results – a product of the Search Alliance between Yahoo and Microsoft. Now, the companies have announced that the transition of organic results in the U.S. and Canada i…

Federated Media announced today that it has acquired a technology suite and platform for semantic and linguistic profiling of web-based content from San Jose startup TextDigger.

FM says TextDigger’s technology complements its own platform with semant…

EMAIL MARKETING TIPS AND TACTICS Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics quickly and efficiently. Here are some uses for email marketing: 1. Email [...]

CHOOSING INTERNET MARKETING TACTICS FOR A WEBSITE When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet [...]

BRANDING BASICS ON THE WEB Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific [...]

ARTICLE MARKETING BASICS Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic.  The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps of article marketing: 1. Write a niche article (generally in the niche of the [...]